Fuzzypod is a small family-run business selling unique seasonal knitted and crocheted goods.The visual identity reflects Fuzzypod's philosophy, to make the world a "fuzzier place," where the logo resembles a soft, fluffy capsule. The shape is also reminiscent of a pompom—a decorative element used on some of their products, and is coincidentally the favourite toy of the boss (Meeko). All photographs are taken and edited by me unless otherwise stated.
Hand-carved rubber stamps and white chalky ink is used to brand products and package labels, highlighting Fuzzypod's hands-on design approach.
The company aims to reflect their products in an honest manner, showcasing the quirks of each item through photographic techniques such as flat-lay, closeups and cropping.
Fuzzypod's typeface was hand-painted to emit a warm, friendly, and playful tone.
I often collaborate and assist Fuzzypod in their choice of colour combinations and patterns.
Signage was hand-painted for Fuzzypod's appearance in the Glebe Markets on 12 November, 2016.
Check out Fuzzypod online! — Instagram / Etsy / Pinterest