Fuzzypod is a small family business selling unique seasonal knitted and crocheted goods.The visual identity reflects Fuzzypod's philosophy, to make the world a "fuzzier place," where the logo resembles a soft, fluffy capsule. The shape is also reminiscent of a pompom—a decorative element used on some of their products, and is coincidentally the favourite toy of the boss (Meeko). All photographs are taken and edited by me unless otherwise stated.
The company aims to reflect their products in an honest manner, showcasing the quirks of each item through photographic techniques such as flat-lay, closeups and cropping.
Fuzzypod's typeface was hand-painted to emit a warm, friendly, and playful tone.
I often collaborate and assist Fuzzypod in their choice of colour combinations and patterns.
Check out Fuzzypod online! — Instagram / Etsy / Pinterest